Saturday, June 23, 2012

Works Cited


Works Cited:


Davis, Anna. "Merging Through Media: Analyzing Public Relations Framing and Ethics through the 2010 Ticketmaster-Live Nation Merger ." The Elon Journal of Undergraduate Research in Communications. 1. no. 2 (2010): 121-128.

Hansen-Horn, Tricia, and Bonita Dostal Neff. Public Relations From Theory to Practice. Boston: Pearson Education Inc., 2008.

Herskovitz, Stephen, and Malcolm Crystal. "The essential brand persona: storytelling and branding." Journal of Business Strategy. 31. no. 3 (2010): 21-28.

Mickey, Thomas. "A Postmodern View of Public Relations: Sign and Reality." Public Relations Review. 23. no. 3 (1997): 271-284.

Mickey, Thomas. “Sociodrama: An interpretive theory for the practice of public relations.” Lanham, MD: University Press of America., 1996.

Mizik, Natalie, Jonathan Knowles, and Isaac Dinner. Marketing Science Institute, "Value Implications Of Corporate Branding in Mergers." Last modified 2010. Accessed June 05, 2012. http://www.msi.org/publications/publication.cfm?pub=1815

Robins, Fred. "Learning from corporate mistakes." Corporate Communications: An International Journal. 15. no. 2 (2010): 169-180.

Van Ruler, B, and Vercic, D. “Reflective communications management: Future ways for public relations research. Mahwah, NJ: Lawrence Erlbaum Associates, Inc. (2005): 239-273.

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