Endnotes

Endnotes:

¹ Mickey, Sociodrama: An interpretive theory for the practice of public relations, 1996.

² Tricia Hansen-Horn, and Bonita Dostal Neff, Public Relations From Theory to 

Practice, (Boston: Pearson Education Inc., 2008), 122-163.

³ Hansen-Horn and Neff, 124.

⁴ Anna Davis, "Merging Through Media: Analyzing Public Relations Framing and 

Ethics through the 2010 Ticketmaster-Live Nation Merger ," The Elon Journal of 

Undergraduate Research in Communications, 1, no. 2 (2010): 121-128.

⁵ Davis, 126.

⁶ Hansen-Horn and Neff, 125.

⁷ van Ruler & Vercic, Reflective communication management: Future ways for 

public relations research, 264.

⁸ Hansen-Horn and Neff, 127.

⁹ Hansen-Horn and Neff, 162.

¹⁰ Thomas Mickey, "A Postmodern View of Public Relations: Sign and Reality," Public 

Relations Review, 23, no. 3 (1997): 271-284.

¹¹ Mizik, Natalie, Jonathan Knowles, and Isaac Dinner. Marketing Science Institute, 

"Value Implications Of Corporate Branding in Mergers." Last modified 2010. 

Accessed June 05, 2012. http://www.msi.org/publications

/publication.cfm?pub=1815

¹² Mizik, Knowles & Dinner, 10.

¹³ Stephen Herskovitz, and Malcolm Crystal, "The essential brand persona: 

storytelling and branding," Journal of Business Strategy, 31, no. 3 (2010): 21-28.

¹⁴ Hansen-Horn and Neff, 131.

¹⁵ Hansen-Horn and Neff, 126.

¹⁶ Mickey, 271.

¹⁷ Hansen-Horn and Neff, 128.

¹⁸ Herskovitz & Crystal, 21.

¹⁹ Fred Robins, "Learning from corporate mistakes," Corporate Communications: An 

International Journal, 15, no. 2 (2010): 169-180.

²⁰ Herskovitz & Crystal, 21.

²¹ Hansen-Horn and Neff, 131.